Frank Farm

Communications Technologist

San Francisco, California 2025hire​@frankfarm.com frank​farm

In a nutshell

I help people communicate ideas and information effectively.

Web

  • Siteimprove
  • Drupal
  • Git
  • Docker
  • Docksal
  • fin
  • regex
  • rsync
  • vim
  • shell scripting
  • httpstatus
  • redirect­detective
  • Wiki
  • HTML, XML
  • CSS, SASS
  • Responsive design
  • Print stylesheets
  • cPanel
  • Apache
  • PHP
  • MySQL
  • PHPMyAdmin
  • MAMP Pro
  • Filezilla
  • Scout
  • SiteSucker
  • Xcode
  • Validation tools
  • Apple Simulator
  • Browserstack
  • Sublime Text
  • Info architecture
  • Content strategy
  • Content production
  • SEO
  • Content editing
  • Qualtrics
  • RSS to kiosk
  • Localization
  • favicons
  • link icons

Email Marketing

  • LISTSERV
  • Staffbase
  • Constant Contact
  • Campaign Monitor
  • Bananatag
  • Mailchimp
  • Email on Acid
  • Template design
  • MJML
  • Dark mode
  • Custom fonts
  • RSS to email
  • Inbox testing
  • DMARC, DKIM

Software

  • Photoshop
  • Illustrator
  • InDesign
  • Acrobat
  • Word
  • Excel
  • PowerPoint
  • Outlook
  • Keynote
  • Audition
  • Premiere Pro
  • Adobe Express
  • Grammarly
  • Remote Desktop
  • Password managers

Collab­oration

  • Asana
  • Teams
  • Google Docs
  • Box
  • Sharepoint
  • OneDrive
  • Dropbox
  • Zoom

Accessi­bility

  • Web
  • Color contrast
  • Social media
  • HTML email
  • Microsoft Office
  • Acrobat
  • Other Adobe

AI

  • ChatGPT
  • DALL-E
  • UCSF Versa
  • Adobe
  • Otter
  • Image Playground

Design

  • UI, UX
  • Generative Art
  • Graphic Design
  • Iconography
  • Animation
  • Typography
  • Color Theory
  • Edward Tufte
  • Gestalt Theory
  • Usability

UCSF Sites

Experience

Senior Front-end Developer
(Digital Communications Specialist 4)

School of Pharmacy, University of California, San Francisco November 2017 to Present · 7 years 4 months
  • Held a wide array of communications responsibilities for the Dean’s Office.
  • Managed 71 websites (6,349 web pages, 24,118 links): the school website, its three department websites, the PharmD program website, 6 PhD program websites, and 60 lab sites and microsites, including sitebuilding, theming, maintenance, linkchecking (no broken links!), and accessibility requirements, surpassing performance scores for nearly all peer websites.
  • Trained and supported 104 website editors and managed their account permissions.
  • Created and maintained weekly automated html email campaigns sending school news to 1,172 faculty and staff.
  • Helped edit and publish biannual publication Update from the Dean on the web and in email (14,150 subscribers).
  • Created html email templates with identity customized for the school.
  • Created, tested, and delivered hundreds of custom html email campaigns.
  • Managed 80 static and dynamic LISTSERVs.
  • Edited hundreds of news stories promoting school accomplishments and activities.
  • Created hundreds of image assets for web and social media news.
  • Implemented branding and identity initiatives for the school.
  • Managed school, department, and unit logo usage for the school.
  • Created brand-compliant digital letterhead templates for dozens of faculty and staff.
  • Created and maintained brand-compliant templates for PowerPoint presentations, and scientific poster presentations.
  • Designed dozens of pieces of artwork for flyers, brochures, programs, and merchandise.
  • Wrote a blog helping faculty and staff interpret and use the UCSF brand and identity.

Web Production and Technology Manager
(Digital Communications Specialist 4)

School of Pharmacy, University of California, San Francisco July 2015 to November 2017 · 2 years 5 months

Web and Data Services Manager
(Programmer/Analyst IV)

School of Pharmacy, University of California, San Francisco December 2008 to July 2015 · 6 years 8 months

Web and Data Services Manager
(Programmer/Analyst III)

School of Pharmacy, University of California, San Francisco August 2002 to December 2008 · 6 years 5 months

Web and Data Services Manager
(Programmer/Analyst II)

School of Pharmacy, University of California, San Francisco July 2001 to August 2002 · 1 year 2 months
  • Redesigned the School of Pharmacy website in 4.5 months.
  • Managed web pages.
  • Managed the department computer network filesystem including onsite and offsite backups.
  • Provided technical support to 500 people.
  • Administered hardware and software for an office of 8 people.
  • Managed data and database applications and trained users.
  • Administered 488 student accounts and mailing lists.
  • Participated in campuswide committees.
  • Prepared budget.
  • Produced admissions application forms, materials, flyers, brochures, postcards, etc.

Webmaster and Managing Editor

Lodestar Quarterly October 2001 to September 2006 · 5 years

Art Director, Graphic Designer, Site Architect, Web Programmer, Database Engineer

Senior Web Technologist & Programmer Analyst

Adobe Systems, Inc. May 1996 to March 2000 · 3 years 11 months
  • Co-designed and co-programmed Adobe’s web community forums, adobeforums.com, using Web Crossing software by Lundeen, January 2000.
  • Technical lead for redesign of the Support section of the adobe.com web site, October 1999. This redesign had several thousand pages but took only 1.5 months. Special recognition award from Adobe Senior Vice President Jim Stephens.
  • Designed, programmed, maintained, and published 3 web databases using Lotus Notes. Special recognition award from Adobe Customer Support Web/Online Services Manager Tom McIntire.
  • Designed and managed web pages representing the core of the Adobe Support subsite using HTML, CSS, and SSI.
  • Wrote Bourne shell and Perl scripts and performed basic server administration in a Sun Solaris environment.
  • Restructured and managed the Adobe downloads library, which involved packaging and uploading files, writing and editing technical content, and programming and populating a web database of metadata.

Technical Support Specialist

Aldus Corporation and Adobe Systems, Inc. February 1993 to May 1996 · 3 years 4 months
  • Provided technical support for Adobe Photoshop, PageMaker, Illustrator, and four other Adobe products on Macintosh and Windows on the phone, by letter, and on bulletin board service and web forums.
  • Wrote and edited over 200 technical documents for the Aldus and Adobe customer support knowledgebases using a custom application in Lotus Notes.
  • Created and maintained databases of important support information.

C++ Technical Support Engineer

Borland International January 1992 to December 1992 · 1 year

Provided technical support on the phone and by letter covering 8 product lines in the Borland C++ language group.

Education

Bachelor of Arts in Computer and Information Sciences

University of California, Santa Cruz 1987 to 1991, degree received 1994, college honors

Notable Recognition

2024

Siteimprove Top 5% Super User

2001 to 2024

Dozens of awards and recognition (STAR, SPOT, Performance, etc.)

2007

UCSF Chancellor’s Award for Exceptional University Service Recognizes staff employees in non-supervisory capacities who have consistently performed in their University positions at a level beyond what is ordinarily expected.

1999

Adobe Special Recognition Award For playing a major role in successfully migrating over 3,000 web pages for the adobe.com web site redesign of October 1999.

1997

Adobe Special Recognition Award For singlehandedly designing and implementing a Lotus Notes database which consistently and accurately provides Adobe Customer Support contact information to customers over the web.